Course Description
This course is a comprehensive programme designed to provide participants with the practical skills necessary for effective social media management in a professional context. As businesses increasingly rely on social media for marketing and communication, this course aims to equip individuals with essential knowledge and practical skills that enhance workplace success.
Language of instruction: English
Next Intake: This will be announced on EVA’s social media
Type of Learners: Post-secondary learners, working adults
Assessment modes: Written, oral and practical in all course programmes
Grading system: A to F system: A – 80-100, B 70-80, C 50-69, D 41-49 and F 0-40
Pass mark 50%
Mode of Learning: Part-time face-to-face
Breakdown of learning hours: 1 credit = 25 hours of learning. Per credit: Contact hours 20%; Supervision 20%; Practice 40%, Self-study and Assessment 20%.
Delivery of modules: Individual modules will be announced at the start of the programme to fit the work-based learning and practical schedules. Our programmes are structured around a modular system of qualifications, designed to provide flexibility and responsiveness to both learners and industry partners. Given the strong work-based learning component of our programmes, it is not always possible to apply a uniform delivery model across all courses. Therefore, modules may be delivered on a weekly, monthly, or semester basis, depending on the specific requirements of the course and the availability of industry placements.
The exact delivery structure for each module or programme will be announced by the respective trainer at the start of the course, taking into account:
- the availability of work-placement opportunities,
- the learners’ and workers’ schedules, and
- the capacity of host industries to accommodate training and practical experience.
This flexible approach ensures that EVA can maintain high-quality, relevant, and industry-aligned training, while supporting both learners’ educational needs and the realities of the workplace environment.
Exit Awards: Not Applicable
Fees: cfr individual qualifications
Location: EVA, Corradino Industrial Park, Paola
Category: Further Education up to L4
Learning Outcome
At the end of the course participants will:
- Achieve a comprehensive understanding of social media strategies tailored to their business needs.
- Learn practical skills in content creation and community management.
- Possess the ability to analyse performance metrics to drive continuous improvement in their social media efforts.
This approach ensures that participants not only learn theoretical concepts but also apply them practically, preparing them for successful careers in the evolving landscape of social media marketing.
Key Objectives
- Enhance Understanding of Social Media: Participants will gain insights into various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok, and their unique roles in business communication.
- Develop Strategic Skills: The course will guide participants in creating effective social media strategies tailored to their organisational goals.
- Foster Content Creation Abilities: Attendees will learn to create engaging content that resonates with their target audience.
- Implement Community Management Techniques: Participants will acquire skills to manage online communities and handle feedback effectively.
- Utilise Analytics for Improvement: The course emphasises the importance of data-driven decision-making through performance metrics.
Providers
Name: European Vocational Academy (EVA)
License: 2023-24
Website: https://www.europeanvocationalacademy.com/
Address: EVA / SALTWAVE LTD
KW14, Corradino Industrial Park
Paola PLA 3000, Malta
