Course Description
The Award in Social Media Management equips participants with essential skills to navigate and leverage social media for organisational success. The programme covers platform mastery (Facebook, Instagram, Twitter, LinkedIn), content creation, strategic planning, and community management to enhance brand engagement.
Participants learn data‐driven decision‐making, social media analytics, and paid advertising for campaign optimisation. Hands‐on workshops and case studies ensure practical application, while professional communication skills are also developed. With a focus on adaptability and trend awareness, graduates will be ready to lead effective social media strategies in a dynamic digital landscape.
Language of instruction: English
Next Intake: This will be announced on EVA’s social media
Type of Learners: Post-secondary learners, working adults
Assessment modes: Written, oral and practical in all course programmes
Grading system: A to F system: A – 80-100, B 70-80, C 50-69, D 41-49 and F 0-40
Pass mark 50%
Mode of Learning: Part-time face-to-face
Breakdown of learning hours: 1 credit = 25 hours of learning. Per credit: Contact hours 20%; Supervision 20%; Practice 40%, Self-study and Assessment 20%.
Delivery of modules: Individual modules will be announced at the start of the programme to fit the work-based learning and practical schedules. Our programmes are structured around a modular system of qualifications, designed to provide flexibility and responsiveness to both learners and industry partners. Given the strong work-based learning component of our programmes, it is not always possible to apply a uniform delivery model across all courses. Therefore, modules may be delivered on a weekly, monthly, or semester basis, depending on the specific requirements of the course and the availability of industry placements.
The exact delivery structure for each module or programme will be announced by the respective trainer at the start of the course, taking into account:
- the availability of work-placement opportunities,
- the learners’ and workers’ schedules, and
- the capacity of host industries to accommodate training and practical experience.
This flexible approach ensures that EVA can maintain high-quality, relevant, and industry-aligned training, while supporting both learners’ educational needs and the realities of the workplace environment.
Exit Awards: Not Applicable
Fees: cfr individual qualifications
Location: EVA, Corradino Industrial Park, Paola
Category: Further Education up to L4
Learning Outcome
- Critically evaluate the strategic role of social media in digital marketing.
- Design and implement targeted social media campaigns using appropriate platforms.
- Analyse audience engagement and optimise content accordingly.
- Apply ethical and legal considerations in managing social media channels.
- Use analytics tools to interpret campaign performance and user metrics.
- Develop a social media policy tailored to organisational needs.
- Integrate social media strategies into wider marketing and communication plans.
- Respond appropriately to online customer feedback and crises.
- Apply brand voice and identity consistently across platforms.
- Reflect on and adapt social media strategies based on trends and analytics insights.
Providers
Name: European Vocational Academy (EVA)
License: 2023-24
Website: https://www.europeanvocationalacademy.com/
Address: EVA / SALTWAVE LTD
KW14, Corradino Industrial Park
Paola PLA 3000, Malta
